Le don de Adiaha was a Nigerian-based contraceptive used to fight the spread of HIV/AIDS in the African country. Adiaha is a spider in Nigerian folklore that would protect women and children from abusive or otherwise sexually harmful males. Thus, I created a brand centered around this narrative by naming this set of condoms Le don de Adiaha, translated: Adiaha's Gift.

 

Much of this project relied heavily on the research I conducted prior to the design of this condom brand, especially when it came to understanding this particular narrative and its context in Nigerian culture today. I then budgeted how this condom could be produced, and created a campaign where both the United Nations and the Red Cross would work hand-in-hand to produce female condoms in the African nation. The UN would supply the Nigerian government with the condoms and  Red Cross volunteers would then pass these condoms out throughout Nigerian towns and villages by instructing women on how to use the female condoms.

 

Rather then just make a product that felt mass-produced, I decided to create a box that women could

easily understand and relate to. Also, by making the box elegant in appearance prevented individuals from throwing out the box as soon as they had received the condoms inside. By personifying Adiaha as flowery figure it helped speak to this notion of de-flowering and how precious choice is when having pre-marital sex.